How Blockchain Will Redefine Social Media Marketing (And How to Prepare)
Blockchain is the technology that tracks and authenticates cryptocurrency transactions. Many other industries have started adopting blockchain as well, including social networking sites. Social media marketers need to understand the changes blockchain has created and adapt their strategies accordingly. What Does Blockchain Mean for Social Media Marketing? Over the past couple of months, many social media marketing experts have pondered the role blockchain will play in their future business models. Here are some of the opportunities and challenges they will need to prepare for. Minimizing Censorship Issues with Decentralization In the early days of social media, users were promised platforms free of censorship. Over the last couple of years, Facebook, Twitter and other platforms have curtailed those promises . Facebook makes money by catering to certain demographics, which means they have an incentive to censor content that alienates them. Therefore, they have started censoring mor
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